here’s a lot of confusion once you start asking people what the difference is.
Looking at the words, there is a clear difference with the letter “t” not being present into Analysis. Continue reading, and you will understand why I refer to this.
The so-called observation. Let’s investigate a simple example.
You are in a deep forest in a wonderful morning. You’re enjoying nature and identifying its different sounds. A sound of bird chirping, an animal moving further down, an insect making a buzzy sound.
You then share your experience with your friend. While you explain how nice it was to listen to the sounds of that parrot, you friend interrupts you. He claims that there are no parrots in this forest. After this comment on your false observation, you are annoyed.
As irrespective of wonderful experience your output data seems to be incorrect and now you want to either correct yourself or prove your friend wrong.
To make this happen, you go off researching. You look into forest conditions, birds available in your climate, parrot behaviours. As you have collected good data, you analyse the forest’s real picture. What you’re enjoying now, is clear data.
This is turning into analytics. How?
Analytics: As mentioned, the”T” makes a difference. “T” stands for Tool.
Everyone can analyse things. However, to prove your analysis is accurate, you need to use a tool. This tool will track the analysis you develop, and will provide the real facts/picture.
Combining the two results of analysis and analytics, proves to be an effective and accurate method. When both analysis and analytics are equal or close to being equal, then your experiment is a workable case.
i.e. A political party expects 40 seats and they have received only 5 which means somewhere in a process of analysing the experiment failed. If, however, that same part gets >= 40 then that is a successful experiment.
Analytics is a proof of data collected from all your analysis that you make on a day-2-day basis. i.e. You expect 2,000 visitors per day on your website. Using your analytics platform can help you forecast and view how close you are and how realistic your set target is.
Please keep in mind – A tool should and will only be beneficial if it provides your data in the form of numbers.